There is ongoing discussion about how television and old media are slowly dying because of the new media. But funny thing has happened in the recent year. Big TV events have been dramatically and conspicuously not dying. The 2010 Super Bowl was the most watched U.S. TV show ever, surpassing the finale of M*A*S*H. 2010 Olympics far outrated the 2006 Games. The Emmys, Grammys and Golden Globes all increased, and on February 27, about 38 million people watched the Oscars. This year American idol has also decided to take advantage of social media by introducing Facebook voting.It seems like now when we have Twitter, Facebook big events have taken another dimension, invading our living rooms in a more active way. People are not seen only as the passive receivers of content but as a participants. Maybe new media aren't replacing TV but creating a new way to watch it.
But we mustn't generalize because ordinary, nonevent shows are still losing viewers to video games, DVDs and every other modern distraction. Rather, it seems that mostly the biggest shows are getting bigger.
But we mustn't generalize because ordinary, nonevent shows are still losing viewers to video games, DVDs and every other modern distraction. Rather, it seems that mostly the biggest shows are getting bigger.
So maybe the lesson here is not to look at social media as a problem. As no less an old-media guy than longtime CBS chief Leslie Moonves told the New York Times, "The Internet is our friend, not our enemy."
Read more: -http://www.time.com/time/magazine/article/0,9171,1971444,00.html#ixzz1HKwnrGOc-http://techland.time.com/2011/02/24/american-idol-introduces-facebook-voting/#ixzz1HKvMBmDH
I would totally agree with Leslie Moonves, because new media or internet is just another communication channel for promoting and advertising TV-shows, movies, documentaries, and other television content. I think that traditional or "old" media will never die, because they're still representing the core of people's socialization process in every corner of the world. I see new media as a supplement to television or newspapers and radio, because you can spread the word about new content, you can get a better insight in what people think about this content and also you can offer this content in a new digital form.
OdgovoriIzbrišiI am not sure "old" media will never die. That is statement worth considering. Maybe it is going to transform itself slowly and on the way loose its main characteristcs. What kind of media is then? The old one or something completely new?
OdgovoriIzbriši